Retention


Retention marketing kicks in as soon as a customer has been converted - and this is determined by each business’s objectives and definition of conversion.

Retention involves initiating, building and maintaining relationships with customers in order to ensure that customer needs are met while maximising profits.

Retention marketing can include the following elements:

  • Loyalty and rewards programs
  • Incentives
  • Promotions
  • Newsletters
  • Clubs and Members only areas
  • Customer interaction through blogs, forums, surveys and polls

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