PPC

Pay Per Click advertising, or PPC, is the common term for any form of online advertising that is paid for in terms of clicks. The more people who click on your ad, the more you as the advertiser will pay.

PPC is a specialist field in itself and Google offers qualification as Google Adwords Individual/Professional to those who have mastered the art.

There are many forms of PPC advertising, but the most common is Google’s Adwords program.