Is Victoria’s Secret too sexy?
March 9, 2008
After noticing that there was a sharp drop in their mature customers visits, and the majority of people visiting their stores were college students, Victoria Secret execs have decided to go back to basics.
CEO Sharen Jester Turney said recently in an analyst conference call, “We have so much gotten off our heritage. We will return to an ultra-feminine lingerie brand to meet needs and expectations.”
Gasp.
The cause of all the trouble? The Pink campaign that brought in a staggering $900 million in sales in 2007.
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