Deezer does it good

July 15, 2008

Deezer internet radio

Deezer is a French website that provides you with a great choice in streaming music. Flags across the top of the page allows you to pick a language (16 languages are supported). Free registration allows you to “Discover the world’s biggest jukebox for free!” - which I was keen to do. I was a bit miff about the fact that they spelled “South africa” with a small “a” on the Africa part in the country drop down list, but the user-interface was rather clever and scrolled down nicely in java script goodness. I also liked the fact that the registration procedure was a double opt in via email (so many organisations are afraid of the double opt in because of fears of “breakage” - but I believe a confirmed email address is a good reason to implement it).

Also great about the email system was that the email was directly delivered to my Inbox almost immediately - a sign of good email reputation (no spam) and of good technical systems.

Once you have completed the registration process you are also able to invite your friends - word of mouth is still the strongest marketing tool.

The music is great with loads to choose from in many genres, and the quality of the audio stream is excellent, even if you have a slower connection.

Of course the community aspect comes into it as well, similar to Last.fm, and you can recommend music to your friends and read music reviews - everything you would expect.

One drawback is the large advertisement area on the right hand side, but I suppose initially bills need to be paid somehow.

A great feature is the code snippet that appears next to each song that allows you to embed the Deezer player into your own blog or site, as well as the play list management system.

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Deezer does it good

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