Conversion


Conversion relates to the steps you put into place to try and pursuade your website visitors to take a pre-determined action. This may be downloading software, registering with the site, buying a book or requesting a quotation.

Conversion of customers must be carefully measured along each step of the funnel to ensure that adequate measures are taken to prevent drop off of customers. Small improvements at the top of the funnel will have significant impact later on down the customer conversion process and will exponentially improve return on investment.


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