Captain Jack Sparrow vs Nielsen
December 5, 2007

As reported in the Wall Street Journal, Nielsen has partnered with Digimarc to create something called the Digital Media Manager. This service offers media companies the ability to track copyrighted video content online.

Nielsen have expertise on analyzing data, and they’ve already digitized about 95% of US TV programming for the purpose of their ratings service. Time will tell what Nielsen and Digimarc have in stock.

























