Bad copy is all about me me me

January 27, 2008

How do you avoid being self-centered when writing copy? No one likes the loud mouth at the party who can’t stop talking about themselves, or the office jabbermouth that won’t listen to what others say. Why be an inconsiderate swine when you write copy?

A good starting point is to put yourself in your reader’s shoes. Would YOU like to read what you’re writing? Be a skeptical customer and see if your writing is relevant or interesting.

The key is to move away from how spectacular your product is, and focus on what it can do for your reader or customer.

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