Amazon’s Quick Newsletter Tips

November 18, 2007

To help drive traffic to your website, consider targeted email campaigns. Note, this is not the same thing as SPAM, but rather newsletters to a subscribed and interested customer base.

Subject lines should be short, relevant and informative
Send messages in both HTML and text, and give people the choice as to which format they prefer
Maintain brand consistency with your own site - colours, logos etc
Remember the preview pane - many people use Microsoft Outlook and your newsletter should make sense when previewed in the preview pane
Add links to relevant content from all relevant sections
Maintain a regular newsletter schedule, so that people start looking out for it
Although your newsletter might look great, it’s nothing without interesting content that people will want to read

Share and Enjoy: