The competitive world of home and car insurance just got even more cut throat with the launch of a great concept in online insurance quote picking.

This new website is appropriately called www.homeandcarinsurance.co.za and is a godsend for those who want quotes in a hurry. You’ll get 8 quotes from independent insurance companies to choose from after you’ve submitted the simple request on the home page. Direct and fast, just the way you like it…

You have the option of choosing either home or car insurance, or both.

This is a great entrepreneurial idea. Someone saw a gap in the market - and a fantastic URL means that organic free search traffic should be rolling in soon, if it hasn’t already.

Consumption is the sole end and purpose of production

So stated Adam Smith in 1776. This has evolved into the modern day Marketing Concept: the key to marketing is the matching of a company’s capabilities to the needs and wants of customers with the purpose of achieving the objectives of both parties.

Traditionally, the marketing mix has been represented by the Four Ps: Product, Price, Place and Promotion.

According to modern marketing theory:

The Marketing Concept implies that all of the activities of an organization are driven by a desire to satisfy customer needs

Source:Malcolm MacDonald, “Marketing Plans”

Title: 27Dinner - Capellos
Location: Capello, Sandton City
Link out: Click here
Description: More info to follow…
Start Time: 18:20
Date: 2008-11-27